Tag Archives: ai
How Marketers Should Plan for AI with Raj Venkatesan
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead. 
Using AI to Simplify Logo Design with Richard Lau
Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who’s launched several helpful businesses that he’s eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast.
What It Means to Be an Everywhere Brand with Jeff Rohrs
http://traffic.libsyn.com/onbrand/Jeff_Rohrs_On_Brand.mp3Podcast: Play in new window | Download“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. …
Bringing the IBM Watson Brand to Life with Amber Armstrong
http://traffic.libsyn.com/onbrand/Amber_Armstrong_On_Brand.mp3Podcast: Play in new window | Download“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, …
Connecting the Dots of Customer Experience with Bill Price
http://traffic.libsyn.com/onbrand/Bill_Price_On_Brand.mp3Podcast: Play in new window | Download“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to …
