Social Brand Forum 2015 Speakers Announced, Early Registration Open


March 9, 2015

social brand forum

As we’re seven months out from Social Brand Forum 2015, we wanted to start sharing the line-up of speakers for this industry-leading digital marketing experience. This year’s event takes place on October 15-16 at the historic Englert Theatre in downtown Iowa City. Once again, I’m thrilled to announce that we have some of the very brightest names in the social media and digital marketing universe.  Without further adieu … 

Speaker Announcement for Social Brand Forum 2015

mark w schaeferMark W. Schaefer – Schaefer is a globally recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), Return On Influence, which was named one of the top business titles of the year by the American Library Association, and Social Media Explained. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Follow Mark on Twitter.

Mitch_2_lowres_rgbMitch Joel – When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries with over 2000 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Follow Mitch on Twitter.

AmberAmber Naslund – Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands. Follow Amber on Twitter.

Tom WebsterTom Webster – Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. Follow Tom on Twitter.

laura fittonLaura Fitton – Laura Fitton, HubSpot’s Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. Follow Laura on Twitter.

Other speakers as well as a full conference agenda will be released in the months ahead. We’re also thankful for early support from an incredible group of sponsors including Hubspot, Sysomos, and Zephyr Printing and Design. Interested in sponsoring? Contact us now.

Ready to Register for #SocialBrand15?

There are three registration/access levels to choose from. Rates at all levels go up on April 1st and August 1st. All attendees at all level will receive a free copy of Mark Schaefer’s new book The Content Code. VIP attendees will receive a copy of Mitch Joel’s book, CTRL Alt Delete. Full and VIP levels also get access to the opening night reception.

  • Register now at socialbrandforum.com.
  • Are you a potential sponsor? We have several amazing opportunities available to get your brand in front of an excited group of marketers and social media influencers. Contact us now.
  • Join the Social Brand conversation by liking Brand Driven Digital on Facebook, following us on Twitter, and using the hashtag #socialbrand15.

We’ll have many updates to share here and on the conference website in the months leading up to this event with new speakers and additions to the agenda. Here’s a quick venue about our new venue and registration levels.

I hope to see you in Iowa again this fall for the Social Brand Forum!


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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.