Wait a minute — did you just cringe at the mention of sales and selling? Too many marketers today make this same mistake. However, through today’s digital tools, we can build brands, create authority, and drive sales. Duct Tape Marketing’s John Jantsch helps connect these dots in his latest book Duct Tape Selling. We took a moment and caught up with John to chat about the book and his keynote at this fall’s Social Brand Forum.
Sales and marketing. Marketing and sales. These two labels sit together in offices and org charts, in organizations small and large. And yet, these are often two very different worlds that have different goals and are compensated very differently. John Jantsch, who’s been called the World’s Most Practical Small Business Expert, has been helping marketers for years through his books Duct Tape Marketing, The Referral Engine, and The Commitment Engine. His latest book, Duct Tape Selling, is designed to bridge the sales-marketing divide by teaching you to think like a marketer and sell like a superstar.
I’ll let John explain this further.
Special Duct-Tape Scholarships Available
Because John has helped so many small business owners and entrepreneurs, we wanted to give back to the community in his name. That’s why we’re offering TWO FREE DUCT TAPE SCHOLARSHIPS to attend the Social Brand Forum and the pre-conference with Ann Handley free of charge. You’ll have to get here and cover your lodging, but you’ll get the full value of this industry-leading event absolutely free plus free copies of The Freaks Shall Inherit the Earth and a new title from Ann Handley.
How do you apply for the Duct Tape Scholarship? Leave us a comment below telling us a story of how you work to be the “duct tape” holding your business together. We’ll review the submissions and announce our scholarships here and on Twitter.
Hurry and tell us your story! We’ll select our two lucky winners Wednesday, July 23rd at noon Central!
**UPDATE: We’ve selected our winners! Congratulations Talya Miller and John Tudor!**
Can’t Wait and Want to Make Sure You Get the Best Price for Forum? Register Now
Registration for the event is $375, which includes a copy of The Freaks Shall Inherit the Earth, and a new book from Ann Handley for each attendee. However, the first 150 to register will receive a special rate of $275, both books, plus a copy of John Jantsch’s new book Duct Tape Selling. The pre-conference workshop with Ann Handley costs an additional $75.
A special student/educator rate of $95 is also available by emailing [email protected].
Ready to Go?
Register now at socialbrandforum.com >>
You can also join the Social Brand conversation by liking Brand Driven Digital on Facebook, following us on Twitter, and using the hashtag #socialbrand14 on your favorite social networks.
Hope to see you this fall!
