Brand Driven Digital

How the 4 Ps of Brand Marketing Apply to Digital Marketing

Michelle Schenker — Thu, 16 May 2013 14:00:59 +0000

The discipline of brand marketing was created in the 1950s by consumer package goods companies like Procter & Gamble as a way to differentiate their products from their competitors with very similar offerings. Think about the recent example from Mad …

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Social Media Tips for Turbocharging Your Trade Show Presence

Nick Westergaard — Mon, 13 May 2013 14:00:03 +0000

Guest post by Andrew Brusnahan, a freelance writer who works with companies like IconicDisplays to gain additional exposure through content on the social web. Over the past few decades, the face of marketing has changed; moving from being a primarily …

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Take a Tour of the Schlafly Beer Social Media Operation

Macy Koch — Thu, 09 May 2013 14:00:58 +0000

Schlafly Beer is St. Louis’ largest locally owned independent brewery, with two brewery-restaurants, an urban garden, and a farmers market. Their fun, friendly, and inviting locations have become gathering places for the local community and their families — and their …

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Quad Cities Social Strategy Boot Camp Announced

Nick Westergaard — Mon, 06 May 2013 14:00:28 +0000

After sold-out events in Cedar Rapids and Des Moines, our Social Strategy Boot Camp tour has gotten off to an exciting start. As we look ahead to our upcoming stops in Madison and Omaha, we are looking forward to taking …

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Are You Listening?

Nick Westergaard — Thu, 02 May 2013 14:00:47 +0000

It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk …

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The Stone Soup Recipe for Building an Online Community

Nick Westergaard — Mon, 29 Apr 2013 14:00:56 +0000

As we frequently discuss on The Work Talk Show, inspiring ideas often happen when we aren’t at work. Those familiar with my writing know that I often see marketing analogies in stories and works of literature like Rudyard Kipling’s poem, …

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A Facebook Hack That Helps You Learn About Your Audience

Macy Koch — Thu, 25 Apr 2013 14:00:35 +0000

Recently, at our Social Strategy Boot Camp in Des Moines, an audience member asked, “How do I know my market size or interests when it comes to social media?” One approach we’ve found useful in doing research for clients employs …

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Social Media Requires a Service Mindset

Nick Westergaard — Mon, 22 Apr 2013 14:00:14 +0000

My second job ever, and the one I did the longest in high school and college, was working at a grocery store. I loved it (FYI – my first job was washing dishes at a nursing home – not a …

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9 Forms of Visual Content You Need to Know About

Macy Koch — Thu, 18 Apr 2013 14:00:42 +0000

Social networks like Facebook, Instagram, Twitter, and Pinterest are hungry for visual content. Many of these platforms have been designed to highlight graphics, and with the opportunity to share insights, information, or even a laugh, it’s time that all brands …

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8 Most Innovative Brands on Vine

Nick Westergaard — Mon, 15 Apr 2013 14:00:17 +0000

Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what …

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