Category Archives: Strategy

Nick Westergaard

By Nick Westergaard on December 21, 2016

Strategy

Donald Trump Isn’t Marketer of the Year

Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take …


Taylor Corrigan

By Taylor Corrigan on July 27, 2016

Strategy

What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and …


Taylor Corrigan

By Taylor Corrigan on January 27, 2016

Strategy

Millennial Marketing: Gaining Trust with the Least-Trusting Generation

Ahh, the elusive and mysterious millennial generation … Pundits have a hard time deciding whether they’re the laziest generation or the most hard-working, but one thing we know for sure is that they are the least trusting when it comes …



Nick Westergaard

By Nick Westergaard on December 30, 2015

Strategy

27 Experts on Which 2016 Social Media Trends to Watch

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …


Jordan Rose

By Jordan Rose on December 2, 2015

Strategy

5 Strategies for Owning Your Brand Communications

brand communications

Today’s communications outlets are flooded with information, constantly. As a communicator, it can be intimidating to know that you and your brand are competing against interesting and entertaining articles, videos, and social media every second. Yet we continue to devote …


Kary Delaria

By Kary Delaria on October 14, 2015

Strategy

How to Make the Most Out of Conference Attendance

conference attendance

Social Brand Forum 2015 is happening TOMORROW and whether you’re able to join us or not, we thought it’d be a good time to offer tips for getting the most out of attending a conference. 


Nick Westergaard

By Nick Westergaard on September 23, 2015

Advertising / Strategy

Your Ads Don’t Have to Suck

ads dont suck

In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying …


Taylor Corrigan

By Taylor Corrigan on August 19, 2015

Strategy

Why Diversity Marketing Is More Important Than Ever

While the country may be split on many political and social issues, several companies have decided to take a stand. Whether it’s Coca Cola and their “America The Beautiful” super bowl ad, Wells Fargo’s ad about same-sex adoption, or Cheerios’ commercial featuring an …


Nick Westergaard

By Nick Westergaard on August 12, 2015

Strategy

Marketing in Circles

marketing in circles

When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …