Category Archives: Social Media Strategy

Kary Delaria

By Kary Delaria on December 14, 2016

Social Media Strategy

Where Should You Focus Your Social Media Marketing?

During the Birds of a Feather discussion on social media marketing at this year’s Social Brand Forum, I was asked … If you could recommend one social media platform a company could use, which one would it be? And, secondarily, does social media …


Taylor Corrigan

By Taylor Corrigan on November 2, 2016

Social Media Strategy

Social Media Activism: Effective or Slacktivism?

If you use any social media, whether its Facebook, Twitter, or even Instagram, you’re no stranger to social media activism. It takes the form of Facebook profile picture overlays, trending hashtags, or the latest movement, Standing Rock location check-ins.


Sarah Moy

By Sarah Moy on October 7, 2015

Social Media Strategy

Top 3 Tips for Creating More Relevant Digital Marketing

relevant marketing

With football season starting, I was reminded of Super Bowl XLVII, when the power went out at the Superdome. Remember any ads from that year? I don’t, but I do remember Oreo’s tweet during the power outage, which exploded over …


Jordan Rose

By Jordan Rose on July 1, 2015

Social Media Strategy

You Are Your Social Media: Are You Sending the Right Message?

social media

There’s no denying it, social media platforms say a lot about the individuals behind them – and the same is true for your brand. Facebook, Twitter, or Instagram may be the first interaction a potential client has with your organization. …


Kary Delaria

By Kary Delaria on May 27, 2015

Social Media Strategy

Social Listening by Geolocation: Are You Listening to Your Customers?

social listening

In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers …


Jordan Rose

By Jordan Rose on May 20, 2015

Social Media Strategy

Social Media for Business: How to Know Which Networks Work Best

social media

Facebook is a social media platform of the past. Today’s users are utilizing Snapchat and Instagram, so there’s no need to invest time and resources in Facebook and Twitter. These are statements I’ve recently heard and, while we could easily …


It’s Not Personal: Responding to Negative Social Media Comments

negative social media comments

It’s not personal. It’s business. While admittedly it’s easier to preach than to practice, on your business’ social media outlets, you need to live by this mantra. Other than the fact that it’s a great quote from The Godfather and You’ve …


Nick Westergaard

By Nick Westergaard on December 29, 2014

Social Media Strategy

22 Experts on Which 2015 Social Media Trends to Watch

2015 social media trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …


Nick Rojas

By Nick Rojas on December 15, 2014

Social Media Strategy

How to Increase Holiday Social Media Engagement

holiday social media

No matter the product or service you sell, social media can be a useful tool for engaging with holiday shoppers and creating customer relationships that lead to increased sales. Three out of five small to medium businesses say they have …


Nick Westergaard

By Nick Westergaard on November 10, 2014

Social Media Strategy

The Secret to Digital Marketing in a Regulated Industry

regulated industry

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …