Category Archives: Social Business

Nick Westergaard

By Nick Westergaard on April 21, 2014

Social Business

Why You Should Involve Your Whole Team in Your Digital Marketing


Marketers have long lamented the fact that everyone, regardless of department, always has an opinion about marketing. We’ve always told ourselves that this is because marketing is one of the coolest areas to work in an organization, though it’s more …

Nick Westergaard

By Nick Westergaard on September 30, 2013

Social Business

How to Engage Your Whole Team for Social Media Success

team social media

Are you ready to lead your organization’s social media marketing efforts? As part of this, you get to update Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. You also get to create lots of engaging content in the form of blog …

Nick Westergaard

By Nick Westergaard on July 25, 2013

Social Business

What Employers and Employees Need to Know About Social Media

social media at work

For whatever reason, as a society, we like scary stories. Whether it’s generations-old campfire stories or urban legends about organ thieves, we can’t help ourselves. Like all things, the Internet has been an accelerant to these scary stories, especially when …

Nick Westergaard

By Nick Westergaard on June 6, 2013

Social Business

Empowering Your Employees as Social Brand Ambassadors

employee social media

Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a …

Sara O'Brien

By Sara O'Brien on March 4, 2013

Social Business

A Closer Look at Social Media Policy

social media policy

Social media is ever changing — a new filter here, a new app there, and so on. However, these constant changes coupled with the medium’s broad accessibility makes keeping organizational rules, regulations, and social media policy up to date a …

Nick Westergaard

By Nick Westergaard on July 30, 2012

Social Business

Why Social Media Managers Don’t Have to Be Under 25

social manager under 25

One of the advantages of being on vacation during a social media storm that garners national attention is that you have some time to take a step back and think rather than diving head first into the tempest. This was …

Nick Westergaard

By Nick Westergaard on July 19, 2012

Social Business

Don’t Farm Out Social Media to Your Intern

social media intern

We’ve all heard it before. Or, heaven forbid, you might’ve actually said it yourself. “Let’s have the intern get us started on social media.” Worse still are those that (for the most part jokingly) suggest that their high-school-aged niece should …

How to Start Your Now Revolution (Book Review)


How can our business ‘get social’? How do we organize the right team around this and what do they do? And, most of all, how do we know if it’s successful? These are the social media questions that organizations large …