Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on October 24, 2014

Podcast

Social Media Unicorns + Monica Lewinsky Joins Twitter

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat about this. 


Nick Westergaard

By Nick Westergaard on October 17, 2014

Podcast

The Lowdown on Repurposing Content & Dreamforce 2014

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our …


Nick Westergaard

By Nick Westergaard on September 19, 2014

Podcast

How Do You Find Time to Blog?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Tyler Scott via Twitter who asked, “How do you find the time to blog?” We all know that creating content is key (some would say it’s …


Nick Westergaard

By Nick Westergaard on September 8, 2014

Podcast

YouTube vs. Vimeo; No Social Media at Ryder Cup?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church in Davenport, “YouTube vs. Vimeo — which network is better for video marketing?” Videos are one of the most …


Nick Westergaard

By Nick Westergaard on August 29, 2014

Podcast

How Do You Keep Up with Everything — Like Hyperlapse?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks constantly!” Even this week we saw …


Nick Westergaard

By Nick Westergaard on August 22, 2014

Podcast

Stop Hating on the Ice Bucket Challenge

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on …


Nick Westergaard

By Nick Westergaard on August 8, 2014

Podcast

Social Media vs Digital Marketing

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.


Nick Westergaard

By Nick Westergaard on August 1, 2014

Podcast

How Do You Measure What Matters with Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when …


Nick Westergaard

By Nick Westergaard on July 18, 2014

Podcast

What Attributes Make a Top-Notch Content Marketer?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever …


Nick Westergaard

By Nick Westergaard on July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed …