Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on April 20, 2018

Podcast

Social Sound Bite: Starbucks Steps Up in a Crisis

social sound bite

http://traffic.libsyn.com/onbrand/180418_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their …


Nick Westergaard

By Nick Westergaard on April 16, 2018

Podcast

The Psychology of Branding with Kaye Putnam

kaye putnam

http://traffic.libsyn.com/onbrand/Kaye_Putnam_On_Brand.mp3Podcast: Play in new window | Download“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from …


Nick Westergaard

By Nick Westergaard on April 9, 2018

Podcast

Tom Peters on Excellence and Personal Branding

tom peters

http://traffic.libsyn.com/onbrand/Tom_Peters_On_Brand.mp3Podcast: Play in new window | DownloadEarly in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark …


Nick Westergaard

By Nick Westergaard on April 6, 2018

Podcast

Social Sound Bite: Experience Is Marketers’ Top Challenge

social sound bite

http://traffic.libsyn.com/onbrand/180405_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest …


Nick Westergaard

By Nick Westergaard on April 2, 2018

Podcast

How to Build Brand Loyalty Today and Tomorrow with Barry Kirk

barry kirk on brand

http://traffic.libsyn.com/onbrand/Barry_Kirk_On_Brand.mp3Podcast: Play in new window | Download“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. …


Nick Westergaard

By Nick Westergaard on March 26, 2018

Podcast

Taking Employee Engagement to the Next Level with Shawn Premer

shawn premer on brand

http://traffic.libsyn.com/onbrand/Shawn_Premer_On_Brand.mp3Podcast: Play in new window | Download“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As …


Nick Westergaard

By Nick Westergaard on March 19, 2018

Podcast

Embracing Brand Citizenship with Anne Bahr Thompson

anne bahr thompson

http://traffic.libsyn.com/onbrand/Anne_Bahr_Thompson_On_Brand.mp3Podcast: Play in new window | Download“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. …


Nick Westergaard

By Nick Westergaard on March 16, 2018

Podcast

Social Sound Bite: Why Your Brand Should Be Podcasting

social sound bite

http://traffic.libsyn.com/onbrand/180315_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research …


Nick Westergaard

By Nick Westergaard on March 12, 2018

Podcast

LIVE Onstage at SXSW with Heather Whaling and Wendy Cohen

http://traffic.libsyn.com/onbrand/On_Brand_LIVE_at_SXSW_2018.mp3Podcast: Play in new window | DownloadThis week on the On Brand podcast presented by Twenty20, we have a special LIVE episode from SXSW 2018 in Austin. Recorded Saturday, March 10th, this episode featured a timely discussion of a big …


Nick Westergaard

By Nick Westergaard on March 9, 2018

Podcast

Social Sound Bite: Are We Overvaluing Digital Media?

social sound bite

http://traffic.libsyn.com/onbrand/180307_Social_Sound_Bite.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact …