Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on December 5, 2016

Podcast

Creating Experiences Customers Crave with Nicholas Webb

nicholas-webb

http://traffic.libsyn.com/onbrand/Nicholas_Webb_On_Brand.mp3Podcast: Play in new window | Download“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been …


Nick Westergaard

By Nick Westergaard on December 2, 2016

Podcast

Social Sound Bite: Should You Use Hashtags on Facebook?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-61.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you …


Nick Westergaard

By Nick Westergaard on November 28, 2016

Podcast

How to Develop the Right Brand Name with Naming Expert Mike Pile

mike-pile-on-brand

http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …


Nick Westergaard

By Nick Westergaard on November 14, 2016

Podcast

Answering Difficult Questions Can Create Breakthrough Brand Stories

gregory-diehl-on-brand

http://traffic.libsyn.com/onbrand/Gregory_Diehl_On_Brand.mp3Podcast: Play in new window | Download“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of …


Nick Westergaard

By Nick Westergaard on November 7, 2016

Podcast

The Impact of Social Currency on Branding with Erich Joachimsthaler

erich-joachimsthaler-on-brand-001

http://traffic.libsyn.com/onbrand/Erich_Joachimsthaler_On_Brand.mp3Podcast: Play in new window | Download“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand …


Nick Westergaard

By Nick Westergaard on October 31, 2016

Podcast

How to Be Your Brand’s Editor in Chief with Ann Handley

ann-handley-on-brand-001

http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley …


Nick Westergaard

By Nick Westergaard on October 28, 2016

Podcast

Social Sound Bite: Election Fatigue Hits Social Media

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-60.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — …


Nick Westergaard

By Nick Westergaard on October 24, 2016

Podcast

Creating a Crisis-Ready Brand with Melissa Agnes

melissa-agnes-on-brand

http://traffic.libsyn.com/onbrand/Melissa_Agnes_On_Brand.mp3Podcast: Play in new window | Download“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be …


Nick Westergaard

By Nick Westergaard on October 17, 2016

Podcast

How SEO Can Help You Grow Your Brand with John Jantsch

john-jantsch-on-brand

http://traffic.libsyn.com/onbrand/John_Jantsch_On_Brand.mp3Podcast: Play in new window | Download“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and …


Nick Westergaard

By Nick Westergaard on October 14, 2016

Podcast

Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, …