Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on May 16, 2016

Podcast

Building the Brand Experience Inside and Out at Salesforce

john zissimos on brand

http://traffic.libsyn.com/onbrand/John_Zissimos_On_Brand.mp3Podcast: Play in new window | Download“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His …


Nick Westergaard

By Nick Westergaard on May 9, 2016

Podcast

Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand

http://traffic.libsyn.com/onbrand/Jason_Falls_On_Brand.mp3Podcast: Play in new window | Download“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide …


Nick Westergaard

By Nick Westergaard on May 6, 2016

Podcast

Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-50.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest …


Nick Westergaard

By Nick Westergaard on May 2, 2016

Podcast

Why Your Content Strategy Is Only As Good as Your Brand Strategy

yoav schwartz on brand

http://traffic.libsyn.com/onbrand/Yoav_Schwartz_On_Brand.mp3Podcast: Play in new window | Download“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools …


Nick Westergaard

By Nick Westergaard on April 29, 2016

Podcast

Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-49.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of …


Nick Westergaard

By Nick Westergaard on April 25, 2016

Podcast

Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

lisa grimm on brand

http://traffic.libsyn.com/onbrand/67_-_Lisa_Grimm_On_Brand_-_42116_9.18_AM.mp3Podcast: Play in new window | Download“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to …


Nick Westergaard

By Nick Westergaard on April 22, 2016

Podcast

Social Sound Bite: Where Facebook Hid Your Favorite Page Features

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-48.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. …


Nick Westergaard

By Nick Westergaard on April 11, 2016

Podcast

How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich

gini dietrich on brand.001

http://traffic.libsyn.com/onbrand/Gini_Dietrich_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! …


Nick Westergaard

By Nick Westergaard on April 8, 2016

Podcast

Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-47.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter …


Nick Westergaard

By Nick Westergaard on April 4, 2016

Podcast

Why Having a Brand Filter Makes Decisions Easy at AWeber

mike smith on brand

http://traffic.libsyn.com/onbrand/Mike_Smith_On_Brand.mp3Podcast: Play in new window | Download“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But …