Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on February 24, 2017

Podcast

Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-68.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled …


Nick Westergaard

By Nick Westergaard on February 20, 2017

Podcast

Telling Your Brand’s Story in the Snapchat Age with Jed Record

jed record on brand

http://traffic.libsyn.com/onbrand/Jed_Record_On_Brand.mp3Podcast: Play in new window | Download“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered …


Nick Westergaard

By Nick Westergaard on February 17, 2017

Podcast

Social Sound Bite: What Goes Into the Instagram Algorithm

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-67.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would …


Nick Westergaard

By Nick Westergaard on February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

http://traffic.libsyn.com/onbrand/Brad_Flowers_On_Brand.mp3Podcast: Play in new window | Download“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is …


Nick Westergaard

By Nick Westergaard on February 10, 2017

Podcast

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-66.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat …


Nick Westergaard

By Nick Westergaard on February 6, 2017

Podcast

Answering All of Your Customers’ Questions with Marcus Sheridan

marcus sheridan on brand

http://traffic.libsyn.com/onbrand/Marcus_Sheridan_On_Brand.mp3Podcast: Play in new window | Download“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of …


Nick Westergaard

By Nick Westergaard on February 3, 2017

Podcast

Social Sound Bite: Instagram Stories Are More Popular Than Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-65.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves …


Nick Westergaard

By Nick Westergaard on January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …


Nick Westergaard

By Nick Westergaard on January 27, 2017

Podcast

Social Sound Bite: Rogue Tweets from Badlands National Park

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-64.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent “rogue tweets” from Badlands National Park, in response to an alleged media …


Nick Westergaard

By Nick Westergaard on January 23, 2017

Podcast

Millennial Marketing and Media Brands with Gabriella Mirabelli

gabriella mirabelli on brand

http://traffic.libsyn.com/onbrand/Gabriella_Mirabelli_On_Brand.mp3Podcast: Play in new window | Download“You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media …