Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on July 18, 2014

Podcast

What Attributes Make a Top-Notch Content Marketer?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever …


Nick Westergaard

By Nick Westergaard on July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed …


Nick Westergaard

By Nick Westergaard on June 16, 2014

Podcast

What Does ‘Everyone’s a Publisher’ Really Mean?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break …


Nick Westergaard

By Nick Westergaard on June 9, 2014

Podcast

How Do You Measure Branding?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Hashim Warren: “How do you measure efforts to strengthen a brand?” In the end, we’re all brand builders in some form or another. Let’s chat about how …


Nick Westergaard

By Nick Westergaard on June 2, 2014

Podcast

When to Ask for Contact Information on Social Media

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat …


Nick Westergaard

By Nick Westergaard on May 23, 2014

Podcast

How Do Social Media Editorial Calendars and Surveys Work?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed not one but two questions. Our first came from a caller named Sally who wanted to know about social media editorial calendars. We also answered a question from a …


Nick Westergaard

By Nick Westergaard on May 16, 2014

Podcast

Is Facebook Advertising a Good Investment for Businesses?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Don Stanley who asked, “I’ve heard lots of mixed information about Facebook advertising. Is Facebook advertising a good investment for small businesses or are there other …


Nick Westergaard

By Nick Westergaard on May 9, 2014

Podcast

What’s the Best Option for Small Business Branding?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Chris Brogan: “What’s the most tangible output of branding at the smaller business level, like say a local chocolate shop?” What a great — and practical …


Nick Westergaard

By Nick Westergaard on May 2, 2014

Podcast

What Do You Do When a Customer Complains on Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a recent issue involving a social media dust-up between Graze, a restaurant in Iowa City, and a father who was asked to leave because his baby was making too much …


Nick Westergaard

By Nick Westergaard on April 25, 2014

Podcast

What Social Media Trends Should Businesses Be Watching in 2014

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Brando Hills: “How should businesses adapt to social media in 2014?” As social media is ever-changing, many are always curious about what’s next. Let’s chat about this.