Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on June 27, 2016

Podcast

Understanding Native Advertising and Content with Melanie Deziel

melanie deziel on brand

http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …


Nick Westergaard

By Nick Westergaard on June 24, 2016

Podcast

Social Sound Bite: Instagram Has Twice the Daily Users as Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-53.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network …


Nick Westergaard

By Nick Westergaard on June 20, 2016

Podcast

How to Build a TV Brand with Andy Bryant and Charlie Mawer

andy bryant charlier mawer.001

http://traffic.libsyn.com/onbrand/Andy_Bryant_Charlier_Mawer_On_Brand.mp3Podcast: Play in new window | Download“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, …


Nick Westergaard

By Nick Westergaard on June 13, 2016

Podcast

Creating Culture Through Brand Camp at Spiceworks

jen slaski on brand

http://traffic.libsyn.com/onbrand/Jen_Slaski_On_Brand.mp3Podcast: Play in new window | Download“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform …


Nick Westergaard

By Nick Westergaard on June 10, 2016

Podcast

Social Sound Bite: Snapchat Overtakes Twitter in Daily Use

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-52.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat’s use numbers. This past week, Bloomberg reported …


Nick Westergaard

By Nick Westergaard on June 6, 2016

Podcast

How Snapchat Helps Humanize Brands with Carlos Gil

carlos gil on brand

http://traffic.libsyn.com/onbrand/Carlos_Gil_On_Brand.mp3Podcast: Play in new window | Download“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was …


Nick Westergaard

By Nick Westergaard on June 3, 2016

Podcast

Social Sound Bite: Who’s Sharing What on Facebook

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-51.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who’s sharing what on Facebook. With …


Nick Westergaard

By Nick Westergaard on May 30, 2016

Podcast

The Future of Social Media with Jason Keath of Social Fresh

jason keath on brand

http://traffic.libsyn.com/onbrand/Jason_Keath_On_Brand.mp3Podcast: Play in new window | Download“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the …


Nick Westergaard

By Nick Westergaard on May 16, 2016

Podcast

Building the Brand Experience Inside and Out at Salesforce

john zissimos on brand

http://traffic.libsyn.com/onbrand/John_Zissimos_On_Brand.mp3Podcast: Play in new window | Download“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His …


Nick Westergaard

By Nick Westergaard on May 9, 2016

Podcast

Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand

http://traffic.libsyn.com/onbrand/Jason_Falls_On_Brand.mp3Podcast: Play in new window | Download“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide …