Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on August 22, 2014

Podcast

Stop Hating on the Ice Bucket Challenge

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on …


Nick Westergaard

By Nick Westergaard on August 8, 2014

Podcast

Social Media vs Digital Marketing

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.


Nick Westergaard

By Nick Westergaard on August 1, 2014

Podcast

How Do You Measure What Matters with Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when …


Nick Westergaard

By Nick Westergaard on July 18, 2014

Podcast

What Attributes Make a Top-Notch Content Marketer?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever …


Nick Westergaard

By Nick Westergaard on July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed …


Nick Westergaard

By Nick Westergaard on June 16, 2014

Podcast

What Does ‘Everyone’s a Publisher’ Really Mean?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break …


Nick Westergaard

By Nick Westergaard on June 9, 2014

Podcast

How Do You Measure Branding?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Hashim Warren: “How do you measure efforts to strengthen a brand?” In the end, we’re all brand builders in some form or another. Let’s chat about how …


Nick Westergaard

By Nick Westergaard on June 2, 2014

Podcast

When to Ask for Contact Information on Social Media

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat …


Nick Westergaard

By Nick Westergaard on May 23, 2014

Podcast

How Do Social Media Editorial Calendars and Surveys Work?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed not one but two questions. Our first came from a caller named Sally who wanted to know about social media editorial calendars. We also answered a question from a …


Nick Westergaard

By Nick Westergaard on May 16, 2014

Podcast

Is Facebook Advertising a Good Investment for Businesses?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Don Stanley who asked, “I’ve heard lots of mixed information about Facebook advertising. Is Facebook advertising a good investment for small businesses or are there other …