Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on March 23, 2015

Podcast

Why Bacon Brands Beat Oatmeal Brands with Justin Foster

justin foster on brand

“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and …


Nick Westergaard

By Nick Westergaard on March 20, 2015

Podcast

Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best …


Nick Westergaard

By Nick Westergaard on March 16, 2015

Podcast

How to Rock Your Brand’s Content on LinkedIn with Jason Miller

jason miller on brand

“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished …


Nick Westergaard

By Nick Westergaard on March 13, 2015

Podcast

Social Sound Bite: Why Meerkkat Matters

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their …


Nick Westergaard

By Nick Westergaard on March 9, 2015

Podcast

Brand Consistency vs. Coherence with Barbara Apple Sullivan

barbara apple sullivan on brand

“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build …


Nick Westergaard

By Nick Westergaard on March 6, 2015

Podcast

Social Sound Bite: Is Google Killing Google+?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from …


Nick Westergaard

By Nick Westergaard on March 2, 2015

Podcast

How to Co-Create Brands with Tom Webster

tom webster on brand

“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship …


Nick Westergaard

By Nick Westergaard on February 27, 2015

Podcast

Social Sound Bite: Facebook Is NOT Dead to Young People 12–24

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact …


Nick Westergaard

By Nick Westergaard on February 23, 2015

Podcast

Distrupting the Definition of Branding with Jason Baer

jason baer

“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding …


Nick Westergaard

By Nick Westergaard on February 20, 2015

Podcast

Social Sound Bite: A Modern Family Content Marketing Lesson

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes …