Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on August 14, 2017

Podcast

Social Sound Bite: Facebook Makes Its Ad Reporting Even Better

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-78.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full …


Nick Westergaard

By Nick Westergaard on August 7, 2017

Podcast

Social Sound Bite: America’s Online Advertising Duopoly

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-77.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and …


Nick Westergaard

By Nick Westergaard on July 31, 2017

Podcast

Creating an Authentic Healthcare Brand with Mark Viden

mark viden on brand

http://traffic.libsyn.com/onbrand/Mark_Viden_On_Brand_-_72617_7.53_PM.mp3Podcast: Play in new window | Download“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice …


Nick Westergaard

By Nick Westergaard on July 24, 2017

Podcast

Designing a Sustainable, Fashion Brand with Hamilton Perkins

hamilton perkins on brand

http://traffic.libsyn.com/onbrand/Hamilton_Perkins_On_Brand.mp3Podcast: Play in new window | Download“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins …


Nick Westergaard

By Nick Westergaard on July 21, 2017

Podcast

Social Sound Bite: What Your Customers Need Most from You

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-76.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top …


Nick Westergaard

By Nick Westergaard on July 17, 2017

Podcast

Creating Brand Homes with Experience Expert Christian Lachel

christian lachel on brand

http://traffic.libsyn.com/onbrand/Christian_Lachel_On_Brand.mp3Podcast: Play in new window | Download“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel …


Nick Westergaard

By Nick Westergaard on July 3, 2017

Podcast

Brand Leadership Through Employee Engagement with Michael Brenner

michael brenner on brand

http://traffic.libsyn.com/onbrand/Michael_Brenner_On_Brand.mp3Podcast: Play in new window | Download“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to …


Nick Westergaard

By Nick Westergaard on June 26, 2017

Podcast

Why You Should Build a Free Range Brand with Nicole Ertas

nicole ertas on brand

http://traffic.libsyn.com/onbrand/Nicole_Ertas_On_Brand.mp3Podcast: Play in new window | Download“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not …


Nick Westergaard

By Nick Westergaard on June 19, 2017

Podcast

Social Sound Bite: Most Lack Confidence in Social Media ROI

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-75.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it …


Nick Westergaard

By Nick Westergaard on June 12, 2017

Podcast

Social Sound Bite: Top 7 Findings of Mary Meeker’s Internet Trends 2017

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-74.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins’ Mary Meeker in her annual …