Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on September 19, 2016

Podcast

Amplifying Your Brand’s Online Reputation with Aaron Weiche

aaron-weiche-on-brand

http://traffic.libsyn.com/onbrand/Aaron_Weiche_On_Brand.mp3Podcast: Play in new window | Download“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota …


Nick Westergaard

By Nick Westergaard on September 12, 2016

Podcast

Using Influencer Marketing to Optimize Your Brand with Lee Odden

lee odden on brand

http://traffic.libsyn.com/onbrand/Lee_Odden_On_Brand.mp3Podcast: Play in new window | Download“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny …


Nick Westergaard

By Nick Westergaard on September 9, 2016

Podcast

Social Sound Bite: What Facebook Video Length Works Best?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-58.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us …


Nick Westergaard

By Nick Westergaard on September 5, 2016

Podcast

Get Scrappy with Nick Westergaard LIVE at Prairie Lights

westergaard on brand

http://traffic.libsyn.com/onbrand/Nick_Westergaard_On_Brand.mp3Podcast: Play in new window | DownloadThis week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small …


Nick Westergaard

By Nick Westergaard on August 29, 2016

Podcast

Branding in the Age of Disruption with Geoffrey Colon

geoffrey colon

http://traffic.libsyn.com/onbrand/Geoffrey_Colon_On_Brand.mp3Podcast: Play in new window | Download“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves …


Nick Westergaard

By Nick Westergaard on August 22, 2016

Podcast

Brand Yourself or You Risk Being Branded by Others

deb gabor

http://traffic.libsyn.com/onbrand/Deb_Gabor_On_Brand.mp3Podcast: Play in new window | Download“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is …


Nick Westergaard

By Nick Westergaard on August 19, 2016

Podcast

Social Sound Bite: Is Twitter in Trouble?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-57.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it’s not super great. With a …


Nick Westergaard

By Nick Westergaard on August 16, 2016

Podcast

How Schwinn Uses Stories to Power Brand Advocacy

samantha hersil

http://traffic.libsyn.com/onbrand/Samantha_Hersil_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s …


Nick Westergaard

By Nick Westergaard on August 12, 2016

Podcast

Social Sound Bite: Why Is Facebook Blocking Ad-Blockers?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-56.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising …


Nick Westergaard

By Nick Westergaard on August 1, 2016

Podcast

How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …