Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on March 2, 2015

Podcast

How to Co-Create Brands with Tom Webster

tom webster on brand

“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship …


Nick Westergaard

By Nick Westergaard on February 27, 2015

Podcast

Social Sound Bite: Facebook Is NOT Dead to Young People 12–24

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact …


Nick Westergaard

By Nick Westergaard on February 23, 2015

Podcast

Distrupting the Definition of Branding with Jason Baer

jason baer

“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding …


Nick Westergaard

By Nick Westergaard on February 20, 2015

Podcast

Social Sound Bite: A Modern Family Content Marketing Lesson

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes …


Nick Westergaard

By Nick Westergaard on February 16, 2015

Podcast

Why Your Brand Is the Sum of Your Digital Touchpoints

daniel rowles on brand

“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the …


Nick Westergaard

By Nick Westergaard on February 13, 2015

Podcast

Social Sound Bite: Google Gets Access to Twitter’s Full Firehose

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this …


Nick Westergaard

By Nick Westergaard on February 9, 2015

Podcast

The Art of Personal Branding with Bryan Kramer

bryan kramer

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the …


Nick Westergaard

By Nick Westergaard on February 6, 2015

Podcast

Social Sound Bite: Twitter Group DMs and the Social Super Bowl

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — …


Nick Westergaard

By Nick Westergaard on February 2, 2015

Podcast

Avoiding Brand Distraction with Mitch Joel

mitch joel on brand

“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. …


Nick Westergaard

By Nick Westergaard on January 30, 2015

Podcast

Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re …