Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on June 18, 2018

Podcast

Embracing Design Thinking for Your Brand with Jon Kolko

jon kolko on brand

http://traffic.libsyn.com/onbrand/Jon_Kolko_On_Brand.mp3Podcast: Play in new window | Download“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic …


Nick Westergaard

By Nick Westergaard on June 11, 2018

Podcast

Asking for Help and Reinforcements for Your Brand with Heidi Grant

http://traffic.libsyn.com/onbrand/Heidi_Grant_On_Brand.mp3Podcast: Play in new window | Download“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything …


Nick Westergaard

By Nick Westergaard on June 4, 2018

Podcast

How Brands Can Get Ahead of the Creative Curve with Allen Gannett

allen gannett on brand podcast

http://traffic.libsyn.com/onbrand/Allen_Gannett_On_Brand.mp3Podcast: Play in new window | Download“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett …


Nick Westergaard

By Nick Westergaard on May 28, 2018

Podcast

Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand

http://traffic.libsyn.com/onbrand/David_Aaker_On_Brand.mp3Podcast: Play in new window | Download“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied …


Nick Westergaard

By Nick Westergaard on May 21, 2018

Podcast

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

katie kern

http://traffic.libsyn.com/onbrand/Katie_Kern_On_Brand.mp3Podcast: Play in new window | Download“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a …


Nick Westergaard

By Nick Westergaard on May 14, 2018

Podcast

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

http://traffic.libsyn.com/onbrand/Dean_Noble_On_Brand.mp3Podcast: Play in new window | Download“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With …


Nick Westergaard

By Nick Westergaard on May 7, 2018

Podcast

Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain

http://traffic.libsyn.com/onbrand/Al_Hussain_On_Brand.mp3Podcast: Play in new window | Download“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital …


Nick Westergaard

By Nick Westergaard on April 30, 2018

Podcast

The Legal Implications of Brand Building with Jenny Odegard

jenny odegard on brand

http://traffic.libsyn.com/onbrand/Jenny_Odegard_On_Brand.mp3Podcast: Play in new window | Download“Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working …


Nick Westergaard

By Nick Westergaard on April 23, 2018

Podcast

Better Brand Experience Through Brand Education with Justin Wartell

justin wartell on brand

http://traffic.libsyn.com/onbrand/Justin_Wartell_On_Brand.mp3Podcast: Play in new window | Download“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monigle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass …


Nick Westergaard

By Nick Westergaard on April 20, 2018

Podcast

Social Sound Bite: Starbucks Steps Up in a Crisis

social sound bite

http://traffic.libsyn.com/onbrand/180418_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their …