Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on July 25, 2016

Podcast

Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand

http://traffic.libsyn.com/onbrand/Daryl_Weber_On_Brand.mp3Podcast: Play in new window | Download“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber …


Nick Westergaard

By Nick Westergaard on July 18, 2016

Podcast

Practicing Data-Driven Empathy with Andy Crestodina

andy crestodina

http://traffic.libsyn.com/onbrand/Andy_Crestodina_On_Brand.mp3Podcast: Play in new window | Download“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut …


Nick Westergaard

By Nick Westergaard on July 15, 2016

Podcast

Social Sound Bite: Why You Should Pay Attention to Pokemon Go

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-55.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in …


Nick Westergaard

By Nick Westergaard on July 11, 2016

Podcast

Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz

http://traffic.libsyn.com/onbrand/Erica_McGillivray_On_Brand.mp3Podcast: Play in new window | Download“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, …


Nick Westergaard

By Nick Westergaard on July 4, 2016

Podcast

How Adobe Enables Their Social Brand Ambassadors

lauren friedman

http://traffic.libsyn.com/onbrand/Lauren_Friedman_On_Brand.mp3Podcast: Play in new window | Download“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social …


Nick Westergaard

By Nick Westergaard on July 1, 2016

Podcast

Social Sound Bite: Facebook’s New Like Button (and What It Means)

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-54.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their ‘like’ button. While this could sound trivial, …


Nick Westergaard

By Nick Westergaard on June 27, 2016

Podcast

Understanding Native Advertising and Content with Melanie Deziel

melanie deziel on brand

http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …


Nick Westergaard

By Nick Westergaard on June 24, 2016

Podcast

Social Sound Bite: Instagram Has Twice the Daily Users as Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-53.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network …


Nick Westergaard

By Nick Westergaard on June 20, 2016

Podcast

How to Build a TV Brand with Andy Bryant and Charlie Mawer

andy bryant charlier mawer.001

http://traffic.libsyn.com/onbrand/Andy_Bryant_Charlier_Mawer_On_Brand.mp3Podcast: Play in new window | Download“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, …


Nick Westergaard

By Nick Westergaard on June 13, 2016

Podcast

Creating Culture Through Brand Camp at Spiceworks

jen slaski on brand

http://traffic.libsyn.com/onbrand/Jen_Slaski_On_Brand.mp3Podcast: Play in new window | Download“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform …