Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on February 23, 2018

Podcast

Social Sound Bite: Facebook Use Down for the First Time in 10 Years

social sound bite

http://traffic.libsyn.com/onbrand/180223_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use …


Nick Westergaard

By Nick Westergaard on February 19, 2018

Podcast

How to Project Brand Confidence with Melanie Spring

melanie spring

http://traffic.libsyn.com/onbrand/Melanie_Spring_On_Brand.mp3Podcast: Play in new window | Download“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — …


Nick Westergaard

By Nick Westergaard on February 12, 2018

Podcast

Mastering the Storytelling Edge with Joe Lazauskas

joe lazauskas on brand

http://traffic.libsyn.com/onbrand/Joe_Lazauskas_On_Brand.mp3Podcast: Play in new window | Download“A lot of content being produced is not good. That’s because it’s not telling a great story.” As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content …


Nick Westergaard

By Nick Westergaard on January 22, 2018

Podcast

Branding Is the New Advertising with Fabian Geyrhalter

fabian on brand

http://traffic.libsyn.com/onbrand/Fabian_Geyrhalter_On_Brand.mp3Podcast: Play in new window | Download“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all …


Nick Westergaard

By Nick Westergaard on January 1, 2018

Podcast

Using Stories to Ignite Change with Patti Sanchez

patti sanchez on brand

http://traffic.libsyn.com/onbrand/Patti_Sanchez_On_Brand.mp3Podcast: Play in new window | DownloadStories can be powerful tools for moving people and building brands. This isn’t as easy as it sounds though. Storytelling is both an art and a science. We unpacked all of this and more …


Nick Westergaard

By Nick Westergaard on December 4, 2017

Podcast

Why Brands Should See Ideas Everywhere with Ashley Zeckman

ashley zeckman

http://traffic.libsyn.com/onbrand/Ashley_Zeckman_On_Brand.mp3Podcast: Play in new window | Download“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client …


Nick Westergaard

By Nick Westergaard on November 27, 2017

Podcast

The Case for Badassing Your Brand with Pia Silva

pia silva on brand

http://traffic.libsyn.com/onbrand/Pia_Silva_On_Brand.mp3Podcast: Play in new window | Download“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, …


Nick Westergaard

By Nick Westergaard on November 20, 2017

Podcast

How to Create “Aha!” Positioning for Your Brand with Andy Cunningham

http://traffic.libsyn.com/onbrand/Andy_Cunningham_On_Brand.mp3Podcast: Play in new window | Download“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve …


Nick Westergaard

By Nick Westergaard on October 23, 2017

Podcast

Finding and Following Your Brand’s Purpose with Robin Fisher Roffer

http://traffic.libsyn.com/onbrand/Robin_Fisher_Roffer_On_Brand.mp3Podcast: Play in new window | Download“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher …


Nick Westergaard

By Nick Westergaard on October 16, 2017

Podcast

Why Brands Should Trust the Moment with Jeff Suhy

jeff suhy

http://traffic.libsyn.com/onbrand/Jeff_Suhy_On_Brand.mp3Podcast: Play in new window | Download“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or …