Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on June 19, 2017

Podcast

Social Sound Bite: Most Lack Confidence in Social Media ROI

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-75.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it …


Nick Westergaard

By Nick Westergaard on June 12, 2017

Podcast

Social Sound Bite: Top 7 Findings of Mary Meeker’s Internet Trends 2017

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-74.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins’ Mary Meeker in her annual …


Nick Westergaard

By Nick Westergaard on June 5, 2017

Podcast

How to Listen for Brand Advocates with Mack Collier

mack collier on brand

http://traffic.libsyn.com/onbrand/Mack_Collier_On_Brand.mp3Podcast: Play in new window | Download“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter …


Nick Westergaard

By Nick Westergaard on June 2, 2017

Podcast

Social Sound Bite: The Reports of Facebook’s Death Are Exaggerated

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-73.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is …


Nick Westergaard

By Nick Westergaard on May 26, 2017

Podcast

Social Sound Bite: Customers Don’t Like When You’re Snarky

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-72.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from …


Nick Westergaard

By Nick Westergaard on May 22, 2017

Podcast

A Healthcare Branding Prescription from Vince Parry

vince parry on brand

http://traffic.libsyn.com/onbrand/Vince_Parry_On_Brand.mp3Podcast: Play in new window | Download“Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, …


Nick Westergaard

By Nick Westergaard on May 19, 2017

Podcast

Social Sound Bite: Snapchat’s Millennial Users Remain Loyal

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-71.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat’s users following the growth Instagram has experienced since …


Nick Westergaard

By Nick Westergaard on May 15, 2017

Podcast

Personal Branding from A to Z with Barry Feldman

feldman on brand

http://traffic.libsyn.com/onbrand/Barry_Feldman_On_Brand.mp3Podcast: Play in new window | Download“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters …


Nick Westergaard

By Nick Westergaard on May 8, 2017

Podcast

Preparing Your Brand for Wilderness Survival with Jonathan David Lewis

jonathan david lewis

http://traffic.libsyn.com/onbrand/jonathan_david_lewis_on_brand.mp3Podcast: Play in new window | Download“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at …


Nick Westergaard

By Nick Westergaard on May 5, 2017

Podcast

Social Sound Bite: Instagram Numbers Take Off Exponentially

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-70.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has …