Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on August 22, 2016

Podcast

Brand Yourself or You Risk Being Branded by Others

deb gabor

http://traffic.libsyn.com/onbrand/Deb_Gabor_On_Brand.mp3Podcast: Play in new window | Download“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is …


Nick Westergaard

By Nick Westergaard on August 19, 2016

Podcast

Social Sound Bite: Is Twitter in Trouble?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-57.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it’s not super great. With a …


Nick Westergaard

By Nick Westergaard on August 16, 2016

Podcast

How Schwinn Uses Stories to Power Brand Advocacy

samantha hersil

http://traffic.libsyn.com/onbrand/Samantha_Hersil_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s …


Nick Westergaard

By Nick Westergaard on August 12, 2016

Podcast

Social Sound Bite: Why Is Facebook Blocking Ad-Blockers?

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-56.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising …


Nick Westergaard

By Nick Westergaard on August 1, 2016

Podcast

How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …


Nick Westergaard

By Nick Westergaard on July 25, 2016

Podcast

Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand

http://traffic.libsyn.com/onbrand/Daryl_Weber_On_Brand.mp3Podcast: Play in new window | Download“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber …


Nick Westergaard

By Nick Westergaard on July 18, 2016

Podcast

Practicing Data-Driven Empathy with Andy Crestodina

andy crestodina

http://traffic.libsyn.com/onbrand/Andy_Crestodina_On_Brand.mp3Podcast: Play in new window | Download“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut …


Nick Westergaard

By Nick Westergaard on July 15, 2016

Podcast

Social Sound Bite: Why You Should Pay Attention to Pokemon Go

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-55.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in …


Nick Westergaard

By Nick Westergaard on July 11, 2016

Podcast

Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz

http://traffic.libsyn.com/onbrand/Erica_McGillivray_On_Brand.mp3Podcast: Play in new window | Download“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, …


Nick Westergaard

By Nick Westergaard on July 4, 2016

Podcast

How Adobe Enables Their Social Brand Ambassadors

lauren friedman

http://traffic.libsyn.com/onbrand/Lauren_Friedman_On_Brand.mp3Podcast: Play in new window | Download“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social …