Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on March 24, 2017

Podcast

Social Sound Bite: Which Social Networks Are Used Most Often

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-69.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison …


Nick Westergaard

By Nick Westergaard on March 20, 2017

Podcast

Access, Authenticity & Internal Advocacy with Bruce Kennedy

bruce kennedy on brand

http://traffic.libsyn.com/onbrand/Bruce_Kennedy_On_Brand.mp3Podcast: Play in new window | Download“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s …


Nick Westergaard

By Nick Westergaard on March 13, 2017

Podcast

LIVE Onstage at SXSW with Duff Stewart & Heather Whaling

sxsw live

http://traffic.libsyn.com/onbrand/SXSW_Live.mp3Podcast: Play in new window | DownloadThis week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a …


Nick Westergaard

By Nick Westergaard on March 6, 2017

Podcast

Reinventing Integrated Marketing Communications with Don E. Schultz

http://traffic.libsyn.com/onbrand/Don_Schultz_On_Brand.mp3Podcast: Play in new window | Download“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing …


Nick Westergaard

By Nick Westergaard on February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …


Nick Westergaard

By Nick Westergaard on February 24, 2017

Podcast

Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-68.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled …


Nick Westergaard

By Nick Westergaard on February 20, 2017

Podcast

Telling Your Brand’s Story in the Snapchat Age with Jed Record

jed record on brand

http://traffic.libsyn.com/onbrand/Jed_Record_On_Brand.mp3Podcast: Play in new window | Download“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered …


Nick Westergaard

By Nick Westergaard on February 17, 2017

Podcast

Social Sound Bite: What Goes Into the Instagram Algorithm

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-67.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would …


Nick Westergaard

By Nick Westergaard on February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

http://traffic.libsyn.com/onbrand/Brad_Flowers_On_Brand.mp3Podcast: Play in new window | Download“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is …


Nick Westergaard

By Nick Westergaard on February 10, 2017

Podcast

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-66.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat …