Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on January 30, 2015

Podcast

Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re …


Nick Westergaard

By Nick Westergaard on January 26, 2015

Podcast

January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri

brand zeitgeist report

Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture …


Nick Westergaard

By Nick Westergaard on January 23, 2015

Podcast

Social Sound Bite: Lessons from the Social State of the Union

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the …


Nick Westergaard

By Nick Westergaard on January 19, 2015

Podcast

Living the Brand at Ben & Jerry’s with Mike Hayes

mike hayes on brand podcast

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been …


Nick Westergaard

By Nick Westergaard on January 16, 2015

Podcast

Social Sound Bite: Choose Your Social Networks Wisely

social sound bite

On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I …


Nick Westergaard

By Nick Westergaard on January 12, 2015

Podcast

Why Content Brands Trump Branded Content with Andrew Davis

andrew davis on brand

“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers …


Nick Westergaard

By Nick Westergaard on January 9, 2015

Podcast

Social Sound Bite: 2015 Social Media Predictions

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen …


Nick Westergaard

By Nick Westergaard on January 5, 2015

Podcast

The Role of Brand Voice in Social Media at Chobani

ashley butler chobani

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe …


Nick Westergaard

By Nick Westergaard on January 1, 2015

Podcast

How to Reinvent Your Brand with Dorie Clark

dorie clark on brand

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark …


Nick Westergaard

By Nick Westergaard on January 1, 2015

Podcast

Beyond the Positioning Statement with Tamsen Webster

tamsen webster on brand

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you …