Category Archives: Paid Search & Social

June 3, 2013

Paid Search & Social

How to Create a Google AdWords Campaign

google adwords

In a February post, we identified several advantages of using a combination of paid and organic search engine marketing in your online strategy. If you’re already familiar with paid search, good for you! If not, don’t worry; we’ve got you …


April 11, 2013

Paid Search & Social

Testing Ideas for Paid Search and Social Media Ads

search and social media testing

With traditional advertising media such as TV spots and magazine ads, many companies invest heavily before they can predict how ads will perform. Not only do they pay the TV channel or magazine publication, they invest in the creative talent, …


February 28, 2013

Paid Search & Social

Paid vs. Organic Search Marketing

paid vs organic search

With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the …


January 10, 2013

Paid Search & Social

Getting Started with Facebook’s Paid Advertising Platform

facebook paid advertising

In the wake of a luke-warm reception to its IPO and criticism from the BBC that its ad platform is little more than a scam, Facebook and its one billion active users remain a primary focus for the social media …