Category Archives: Paid Search & Social

Sarah Moy

By Sarah Moy on March 30, 2016

Paid Search & Social

No More Right-Side Google Ads: What It Means For You

google ads

A month ago, Google removed the right side ads from search engine result pages (SERPs) and said it may add a 4th ad at the top of the page for “highly commercial queries.” The changes caused quite a stir throughout …


Sarah Moy

By Sarah Moy on February 24, 2016

Paid Search & Social

How to Use Facebook Carousel Ads to Boost Your Brand’s Impact

facebook carousel ads.001

This time last year, Facebook was beta testing a new ad format, carousel ads. Based on the initial testing, carousel ads can help lower cost per conversion by up to 50% and cost per click by up to 30%.* Do …


Sarah Moy

By Sarah Moy on September 9, 2015

Paid Search & Social / Social Spotlight

What You Need to Know About Instagram Ads

instagram ads

As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …


Sarah Moy

By Sarah Moy on June 10, 2015

Paid Search & Social

5 Steps to Getting Started with Facebook Lookalike Audiences

facebook lookalike audiences

Think of your best customers. They like you. They trust you. They are loyal to your brand. Now, imagine you could have 100 more of them. Sounds pretty awesome, right? You can, with Facebook lookalike audiences.


Sarah Moy

By Sarah Moy on February 25, 2015

Paid Search & Social

Store Visits: Connecting Online Engagement to Offline Conversions

store visits

With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads …


Sarah Moy

By Sarah Moy on January 7, 2015

Paid Search & Social

How to Plan Your 2015 Paid Social Media Advertising Budget

social media budget

Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Facebook will favor paid ads over organic posts, and Twitter, Instagram, …


Sarah Moy

By Sarah Moy on January 29, 2014

Paid Search & Social

Goodbye to Facebook Sponsored Stories (Sort Of)

facebook sponsored stories.174

Last June, Facebook announced several changes to its advertising services that would remove redundancy and streamline Facebook Ads for marketers. At the heart of these changes were Sponsored Stories. Facebook Sponsored Stories are paid ads that show users how their …


Sarah Moy

By Sarah Moy on August 8, 2013

Paid Search & Social

3 Keys to Choosing the Right Paid Search or Social Platform

The Right Paid Search or Social Platform

Recently we’ve highlighted several benefits of paid advertising on search and social platforms. Keep in mind these methods of online advertising are most effective in conjunction with a robust online presence and a multi-faceted marketing campaign. Before investing in paid …


Sarah Moy

By Sarah Moy on June 3, 2013

Paid Search & Social

How to Create a Google AdWords Campaign

google adwords

In a February post, we identified several advantages of using a combination of paid and organic search engine marketing in your online strategy. If you’re already familiar with paid search, good for you! If not, don’t worry; we’ve got you …


Sarah Moy

By Sarah Moy on April 11, 2013

Paid Search & Social

Testing Ideas for Paid Search and Social Media Ads

search and social media testing

With traditional advertising media such as TV spots and magazine ads, many companies invest heavily before they can predict how ads will perform. Not only do they pay the TV channel or magazine publication, they invest in the creative talent, …