Category Archives: Interview

Macy Koch

By Macy Koch on March 13, 2014

Interview

Thelma’s Treats Masters Small Business Social Media

thelma's treats

Imagine having someone walk into your door right now with warm cookies and cold milk. This is not a trick! If you enlist the services of Thelma’s Treats in Des Moines, Iowa, this can be a reality. But, if you …


Macy Koch

By Macy Koch on November 7, 2013

Interview

Pancheros Celebrates 21st Birthday (and Fans) with Video Fun

pancheros

Another year of business is a milestone worth celebrating for any company. And when that year aligns with a well-known life milestone, it’s not a bad idea to make it part of the celebration. That’s exactly what Pancheros Mexican Grill …


Macy Koch

By Macy Koch on October 24, 2013

Interview

How to Optimize Your Content, Contacts, & Analytics

hubspot fitton.139

Inbound marketing provider HubSpot recently announced their Content Optimization System, the next generation of their web platform, with updates to how brands can interact with content, contacts, and analytics. As three key components of every marketing strategy, we knew we …


Macy Koch

By Macy Koch on May 9, 2013

Interview

Take a Tour of the Schlafly Beer Social Media Operation

Schlafly Beer Social Media

Schlafly Beer is St. Louis’ largest locally owned independent brewery, with two brewery-restaurants, an urban garden, and a farmers market. Their fun, friendly, and inviting locations have become gathering places for the local community and their families — and their …


Macy Koch

By Macy Koch on April 8, 2013

Interview

LearnVest Uses Social Media to Make Finance Engaging

learnvest social media

Social networks like Facebook and Twitter are increasingly valuable places for brands and consumers to connect on a variety of topics. While many may think they’re just places to find restaurant specials and clothing sales, at LearnVest social media channels are used …


Macy Koch

By Macy Koch on March 7, 2013

Interview

Iowa Department of Transportation Uses Social Media for Safety

iowa department of transportation social media

For the Iowa Department of Transportation (DOT), having a few thousand extra sets of eyes on the roads can mean increased safety for all drivers. Because of this, the department has created a push for social media engagement that will …


Inside Hy-Vee’s Social Media Command Center

hyvee social media command center

As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry …


Nick Westergaard

By Nick Westergaard on October 4, 2012

Interview

Inside Overblog with Founder Frederic Montagnon (Interview)

inside overblog

Blogging has long been the hub of the social media universe, providing a centralized platform for sharing content across social channels. In recent years, blogging has gotten even more social. Perhaps the greatest convergence of blogging and social media to …


Nick Westergaard

By Nick Westergaard on September 17, 2012

Interview

Does Your Brand Have Kred? (Interview)

kred story nickwestergaard

Something exciting happened recently when I wrote a post on the updates to Klout. A commenter asked if I knew much about Kred. I confessed that, while I was familiar with it and knew the network was in the general …


Nick Westergaard

By Nick Westergaard on September 13, 2012

Education / Interview

Social Media’s Impact on College Curriculum (Interview)

perlmutter

Social media changes the world around us nearly every day. No where is this shift more prevalent than in our higher education system as colleges and universities work to adapt and prepare students for careers in social media, content creation, …