Category Archives: Content Marketing
How Brands Can Tell Better Stories Like Journalists
Recently, I had the pleasure of being on a panel at an Iowa Newspaper Association event. The panel consisted of many talented individuals in the journalism industry – a photojournalist, a breaking news reporter, and even a TV news personality. At … 
11 Marketing Podcasts That You Should Be Listening To
Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions …
Do You Like Your Content?
Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an …
4 Content Creation Hacks You Need to Be Using
For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business?
6 Top Content Marketing Challenges and How You Can Overcome Them
If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs show that content marketing is being used by at …
Questions Are Currency
How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In fact, you can answer these frequently-asked …
What to Do When Writer’s Block Strikes Your Content Marketing
Whether you’re in the B2B, B2C, or non-profit sector, content marketing — blogging, videos, white papers, etc. — is on the rise. The Content Marketing Institute reported in their research across industries that “producing enough content” continues to be a …
The Best Content Isn’t Always Digital
“We’ve updated our toilet paper recommendations recently, so I’m gonna leave you this.” And with that my friendly local plumber, called over to fix a two-shower emergency this past week, handed me a goldenrod 8.5 x 11 flyer. It was …
How Small Businesses Can Create Videos with Impact
There are plenty of examples of viral videos in marketing (Old Spice or Geico’s “Hump Day” come to mind), but there are many ways a small business create compelling video as well. This post will outline just a few of …
9 Forms of Visual Content You Need to Know About
Social networks like Facebook, Instagram, Twitter, and Pinterest are hungry for visual content. Many of these platforms have been designed to highlight graphics, and with the opportunity to share insights, information, or even a laugh, it’s time that all brands …
