Category Archives: Branding

Christoph Trappe

By Christoph Trappe on January 22, 2014

Branding

5 Ways to Help Your Organization Share Stories

share stories

Many organizations are talking about sharing their stories to connect with customers, donors, or potential connections. Why? Authentic stories are memorable and can build connections. Stories that are new, engaging, and interesting activate different parts in our brain than mountains …


Macy Koch

By Macy Koch on December 11, 2013

Branding

How to Make Your Brand’s Holiday Card Stand-Out

holiday card

The end of a year brings more than just snow and gifts. It brings plenty of opportunities to make an impact as a business or individual. Most send cards or tokens of appreciation, but few take full opportunity to not …


Nick Westergaard

By Nick Westergaard on December 9, 2013

Branding

The Case for Brand Marketing in a Start-Up World

start up

I love Mad Men. But I also hate Mad Men. To be clear, I love the show – the acting, writing, and art direction. However, I dislike that it’s somewhat stunted the idea of marketers for our culture in the …


Sarah Williams

By Sarah Williams on October 14, 2013

Branding

The Basics of Managing Your Brand’s Presence Online

managing your brand online

The web is no longer a supplement for business β€” it is where business happens, period. According to a recent study by Forrester Research, Inc, online shopping is projected to earn $327 billion from United States shoppers alone in 2016. …


Sadie Cornelius

By Sadie Cornelius on September 12, 2013

Branding

Personal Branding Tips: How to Create Your Online Identity

personal branding

Paula Dean, Oprah Winfrey, Martha Stewart. Celebrities sure. But above all, they are brands and have built multi-million dollar empires around their names. No matter what your industry, music (Elvis Presley), politics (Bill Clinton), entertainment (Ryan Seacrest) or your level …


Nick Westergaard

By Nick Westergaard on July 8, 2013

Branding

What’s Your Brand Promise?

brand promise

Recently we’ve spent some time exploring what a brand is (and why it matters). We’ve also looked at the spark that gets your brand off the bench and into the game. Today I want to spend some time looking at …


Nick Westergaard

By Nick Westergaard on June 10, 2013

Branding

Branding vs. Marketing

branding vs marketing

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …


Nick Westergaard

By Nick Westergaard on May 27, 2013

Branding

What Star Trek Can Teach Us About Performing a Brand Reboot

brand reboot

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to …


Why Your Online Brand Needs Offline Touch Points

brand touch points

One of my favorite photos from our Social Strategy Boot Camp event series is the one above featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site …


Michelle Schenker

By Michelle Schenker on May 16, 2013

Branding / Strategy

How the 4 Ps of Brand Marketing Apply to Digital Marketing

4 ps of marketing

The discipline of brand marketing was created in the 1950s by consumer package goods companies like Procter & Gamble as a way to differentiate their products from their competitors with very similar offerings. Think about the recent example from Mad …