Category Archives: Branding

Nick Westergaard

By Nick Westergaard on April 15, 2015


Do You Have a Brand Experience?

brand experience

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know …

Nick Westergaard

By Nick Westergaard on February 11, 2015


Be a Bill Murray Brand

bill murray brand

It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the …

Nick Westergaard

By Nick Westergaard on May 26, 2014


Why You Need a Brand Brain Trust

brand brain trust

One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is …

Christoph Trappe

By Christoph Trappe on January 22, 2014


5 Ways to Help Your Organization Share Stories

share stories

Many organizations are talking about sharing their stories to connect with customers, donors, or potential connections. Why? Authentic stories are memorable and can build connections. Stories that are new, engaging, and interesting activate different parts in our brain than mountains …

Macy Koch

By Macy Koch on December 11, 2013


How to Make Your Brand’s Holiday Card Stand-Out

holiday card

The end of a year brings more than just snow and gifts. It brings plenty of opportunities to make an impact as a business or individual. Most send cards or tokens of appreciation, but few take full opportunity to not …

Nick Westergaard

By Nick Westergaard on December 9, 2013


The Case for Brand Marketing in a Start-Up World

start up

I love Mad Men. But I also hate Mad Men. To be clear, I love the show – the acting, writing, and art direction. However, I dislike that it’s somewhat stunted the idea of marketers for our culture in the …

Sarah Williams

By Sarah Williams on October 14, 2013


The Basics of Managing Your Brand’s Presence Online

managing your brand online

The web is no longer a supplement for business — it is where business happens, period. According to a recent study by Forrester Research, Inc, online shopping is projected to earn $327 billion from United States shoppers alone in 2016. …

Sadie Cornelius

By Sadie Cornelius on September 12, 2013


Personal Branding Tips: How to Create Your Online Identity

personal branding

Paula Dean, Oprah Winfrey, Martha Stewart. Celebrities sure. But above all, they are brands and have built multi-million dollar empires around their names. No matter what your industry, music (Elvis Presley), politics (Bill Clinton), entertainment (Ryan Seacrest) or your level …

Nick Westergaard

By Nick Westergaard on July 8, 2013


What’s Your Brand Promise?

brand promise

Recently we’ve spent some time exploring what a brand is (and why it matters). We’ve also looked at the spark that gets your brand off the bench and into the game. Today I want to spend some time looking at …

Nick Westergaard

By Nick Westergaard on June 10, 2013


Branding vs. Marketing

branding vs marketing

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …