Category Archives: Branding

Nick Westergaard

By Nick Westergaard on February 15, 2017

Branding

3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing …


Nick Westergaard

By Nick Westergaard on January 25, 2017

Branding

Should Your Brand Take a Stand?

brand take a stand

Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, …


Sarah Moy

By Sarah Moy on November 30, 2016

Branding

The One Thing You Shouldn’t Automate in Your Marketing

As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come …


Nick Westergaard

By Nick Westergaard on October 12, 2016

Branding

Brand Building Without Traditional Branding: How to Be an Anti-Brand

branding

I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it …


Nick Westergaard

By Nick Westergaard on February 17, 2016

Branding

Why Your Brand Has to Move

brand moving

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come along way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.


Nick Westergaard

By Nick Westergaard on April 15, 2015

Branding

Do You Have a Brand Experience?

brand experience

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know …


Nick Westergaard

By Nick Westergaard on February 11, 2015

Branding

Be a Bill Murray Brand

bill murray brand

It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the …


Nick Westergaard

By Nick Westergaard on May 26, 2014

Branding

Why You Need a Brand Brain Trust

brand brain trust

One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is …


Christoph Trappe

By Christoph Trappe on January 22, 2014

Branding

5 Ways to Help Your Organization Share Stories

share stories

Many organizations are talking about sharing their stories to connect with customers, donors, or potential connections. Why? Authentic stories are memorable and can build connections. Stories that are new, engaging, and interesting activate different parts in our brain than mountains …


Macy Koch

By Macy Koch on December 11, 2013

Branding

How to Make Your Brand’s Holiday Card Stand-Out

holiday card

The end of a year brings more than just snow and gifts. It brings plenty of opportunities to make an impact as a business or individual. Most send cards or tokens of appreciation, but few take full opportunity to not …