On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent “rogue tweets” from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, cultural, and political implications can present a challenge.
“You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.
“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.
“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy’s engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!
Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take issue with is the rush to crown him “marketer of the year” as well. Many peers I respect are quick to retcon his campaign tactics, recasting him as a branding and marketing genius.