Nick Westergaard

By Nick Westergaard on July 24, 2017

Podcast

Designing a Sustainable, Fashion Brand with Hamilton Perkins

hamilton perkins on brand

“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 21, 2017

Podcast

Social Sound Bite: What Your Customers Need Most from You

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on July 17, 2017

Podcast

Creating Brand Homes with Experience Expert Christian Lachel

christian lachel on brand

“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 3, 2017

Podcast

Brand Leadership Through Employee Engagement with Michael Brenner

michael brenner on brand

“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 26, 2017

Podcast

Why You Should Build a Free Range Brand with Nicole Ertas

nicole ertas on brand

“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 19, 2017

Podcast

Social Sound Bite: Most Lack Confidence in Social Media ROI

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren’t confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on June 12, 2017

Podcast

Social Sound Bite: Top 7 Findings of Mary Meeker’s Internet Trends 2017

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins’ Mary Meeker in her annual report of Internet Trends. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on June 5, 2017

Podcast

How to Listen for Brand Advocates with Mack Collier

mack collier on brand

“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He’s also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 2, 2017

Podcast

Social Sound Bite: The Reports of Facebook’s Death Are Exaggerated

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where most of us are getting are news. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 26, 2017

Podcast

Social Sound Bite: Customers Don’t Like When You’re Snarky

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.