Nick Westergaard

By Nick Westergaard on January 27, 2017

Podcast

Social Sound Bite: Rogue Tweets from Badlands National Park

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent “rogue tweets” from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on January 25, 2017

Branding

Should Your Brand Take a Stand?

brand take a stand

Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, cultural, and political implications can present a challenge.


Nick Westergaard

By Nick Westergaard on January 23, 2017

Podcast

Millennial Marketing and Media Brands with Gabriella Mirabelli

gabriella mirabelli on brand

“You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.


Nick Westergaard

By Nick Westergaard on January 9, 2017

Podcast

Moving Your Brand from Average to Exceptional with Jay Acunzo

jay acunzo

“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.


Nick Westergaard

By Nick Westergaard on January 6, 2017

Podcast

Social Sound Bite: How Wendy’s Handles Social Media Trolls

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy’s engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on January 2, 2017

Podcast

Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

seth godin on brand

In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!


Nick Westergaard

By Nick Westergaard on December 28, 2016

News & Events

2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch

2017 digital trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought leaders what they will be watching in the new year ahead. Here’s what they said when we asked them all one question — which 2017 digital marketing trends will you be watching and why?


Nick Westergaard

By Nick Westergaard on December 26, 2016

Podcast

Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)

patrick hanlon

This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1.


Nick Westergaard

By Nick Westergaard on December 21, 2016

Strategy

Donald Trump Isn’t Marketer of the Year

Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take issue with is the rush to crown him “marketer of the year” as well. Many peers I respect are quick to retcon his campaign tactics, recasting him as a branding and marketing genius.