Nick Westergaard

By Nick Westergaard on August 23, 2017

Podcast

Alan Alda on Communicating and Relating to Others

alan alda on brand

“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”).


Nick Westergaard

By Nick Westergaard on August 14, 2017

Podcast

Social Sound Bite: Facebook Makes Its Ad Reporting Even Better

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on August 7, 2017

Podcast

Social Sound Bite: America’s Online Advertising Duopoly

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on July 31, 2017

Podcast

Creating an Authentic Healthcare Brand with Mark Viden

mark viden on brand

“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 24, 2017

Podcast

Designing a Sustainable, Fashion Brand with Hamilton Perkins

hamilton perkins on brand

“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 21, 2017

Podcast

Social Sound Bite: What Your Customers Need Most from You

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on July 17, 2017

Podcast

Creating Brand Homes with Experience Expert Christian Lachel

christian lachel on brand

“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 3, 2017

Podcast

Brand Leadership Through Employee Engagement with Michael Brenner

michael brenner on brand

“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 26, 2017

Podcast

Why You Should Build a Free Range Brand with Nicole Ertas

nicole ertas on brand

“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 19, 2017

Podcast

Social Sound Bite: Most Lack Confidence in Social Media ROI

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren’t confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.