Nick Westergaard

By Nick Westergaard on February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 10, 2017

Podcast

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are faltering. Over at Facebook, it’s the exact opposite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 6, 2017

Podcast

Answering All of Your Customers’ Questions with Marcus Sheridan

marcus sheridan on brand

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 5, 2017

News & Events

Monday Morning Ad Quarterback: The Best Ads of Super Bowl 51

best super bowl ads

The Super Bowl gives us a chance to see the season’s two best teams go head to head as we enjoy the company of friends and family while indulging in some of our favorite eats. However, many fans flock to the game to watch the other spectacle — the Super Bowl ads and the digital conversations they spark. With a price tag of $5 million for just 30 seconds of time, the “big game” takes on new meaning for marketers. 2017 was no exception.


Nick Westergaard

By Nick Westergaard on February 3, 2017

Podcast

Social Sound Bite: Instagram Stories Are More Popular Than Snapchat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is currently winning the story wars. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, Jay Acunzo told a story on the podcast about how Drift made the bold move of un-gating all of their content. I couldn’t wait to hear this story first hand from Drift’s Director of Marketing Dave Gerhart on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 27, 2017

Podcast

Social Sound Bite: Rogue Tweets from Badlands National Park

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent “rogue tweets” from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on January 25, 2017

Branding

Should Your Brand Take a Stand?

brand take a stand

Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, cultural, and political implications can present a challenge.


Nick Westergaard

By Nick Westergaard on January 23, 2017

Podcast

Millennial Marketing and Media Brands with Gabriella Mirabelli

gabriella mirabelli on brand

“You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.