Nick Westergaard

By Nick Westergaard on April 23, 2018

Podcast

Better Brand Experience Through Brand Education with Justin Wartell

justin wartell on brand

“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monigle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 20, 2018

Podcast

Social Sound Bite: Starbucks Steps Up in a Crisis

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on April 16, 2018

Podcast

The Psychology of Branding with Kaye Putnam

kaye putnam

“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a standout brand is harder than ever today. Brand builders need to understand how to appeal to customers’ hearts and minds. We discussed brand archetypes and critical questions on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on April 9, 2018

Podcast

Tom Peters on Excellence and Personal Branding

tom peters

Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of Excellence, The Pursuit of Wow! and his latest, The Excellence Dividend, Tom challenges conventional wisdom with an unparalleled bias toward action. I’m thrilled to share my conversation with Tom Peters on this week’s On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on April 6, 2018

Podcast

Social Sound Bite: Experience Is Marketers’ Top Challenge

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once again is customer experience. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on April 2, 2018

Podcast

How to Build Brand Loyalty Today and Tomorrow with Barry Kirk

barry kirk on brand

“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why we need to be reminded that our customers are living, breathing humans. Luckily, loyalty expert Barry Kirk joined us this week to discuss neuroscience, gamification, and the changing world of customer loyalty. Enjoy this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on March 26, 2018

Podcast

Taking Employee Engagement to the Next Level with Shawn Premer

shawn premer on brand

“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on March 19, 2018

Podcast

Embracing Brand Citizenship with Anne Bahr Thompson

anne bahr thompson

“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has been a part of the conversation for centuries. Anne Bahr Thompson is a leading expert on this and author of the new book Do Good. We discussed corporate social responsibility, brand citizenship, and more on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on March 16, 2018

Podcast

Social Sound Bite: Why Your Brand Should Be Podcasting

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on March 12, 2018

Podcast

LIVE Onstage at SXSW with Heather Whaling and Wendy Cohen

This week on the On Brand podcast presented by Twenty20, we have a special LIVE episode from SXSW 2018 in Austin. Recorded Saturday, March 10th, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests  Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion.