Nick Westergaard

By Nick Westergaard on March 26, 2018

Podcast

Taking Employee Engagement to the Next Level with Shawn Premer

shawn premer on brand

“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on March 19, 2018

Podcast

Embracing Brand Citizenship with Anne Bahr Thompson

anne bahr thompson

“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has been a part of the conversation for centuries. Anne Bahr Thompson is a leading expert on this and author of the new book Do Good. We discussed corporate social responsibility, brand citizenship, and more on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on March 16, 2018

Podcast

Social Sound Bite: Why Your Brand Should Be Podcasting

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on March 12, 2018

Podcast

LIVE Onstage at SXSW with Heather Whaling and Wendy Cohen

This week on the On Brand podcast presented by Twenty20, we have a special LIVE episode from SXSW 2018 in Austin. Recorded Saturday, March 10th, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests  Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion.


Nick Westergaard

By Nick Westergaard on March 9, 2018

Podcast

Social Sound Bite: Are We Overvaluing Digital Media?

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and overvaluing digital media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on March 5, 2018

Podcast

Why You Need to Integrate Brand and Culture with Denise Lee Yohn

denise lee yohn on brand

“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn. We discussed the potential power of the fusion of brand and culture on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on March 2, 2018

Podcast

Social Sound Bite: Twitter Cracks Down on Bot Use

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 26, 2018

Podcast

Hammering Home Your Brand with Words and Visuals with Laura Ries

laura ries on brand

“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her father, positioning pioneer Al Ries, Laura authored some of the seminal branding texts of our time including The 22 Immutable Laws of Branding. We discussed positioning, visuals, slogans, and more on this week’s episode of the On Brand podcast presented by Twenty20.


Nick Westergaard

By Nick Westergaard on February 23, 2018

Podcast

Social Sound Bite: Facebook Use Down for the First Time in 10 Years

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a decade! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 19, 2018

Podcast

How to Project Brand Confidence with Melanie Spring

melanie spring

“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand and what it stands for. Melanie Spring is a speaker, facilitator, and brand strategist at Branded Confidence.  We discussed community, culture, and more on this week’s episode of the On Brand podcast presented by Twenty20.