Nick Westergaard

By Nick Westergaard on June 5, 2017

Podcast

How to Listen for Brand Advocates with Mack Collier

mack collier on brand

“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He’s also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 2, 2017

Podcast

Social Sound Bite: The Reports of Facebook’s Death Are Exaggerated

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. It’s alive and well and where most of us are getting are news. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 26, 2017

Podcast

Social Sound Bite: Customers Don’t Like When You’re Snarky

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 22, 2017

Podcast

A Healthcare Branding Prescription from Vince Parry

vince parry on brand

“Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 19, 2017

Podcast

Social Sound Bite: Snapchat’s Millennial Users Remain Loyal

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat’s users following the growth Instagram has experienced since copying Snapchat adding a stories feature of their own. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 15, 2017

Podcast

Personal Branding from A to Z with Barry Feldman

feldman on brand

“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 8, 2017

Podcast

Preparing Your Brand for Wilderness Survival with Jonathan David Lewis

jonathan david lewis

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast. 


Nick Westergaard

By Nick Westergaard on May 5, 2017

Podcast

Social Sound Bite: Instagram Numbers Take Off Exponentially

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling over the past two years. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 1, 2017

Podcast

How Nationwide Insurance Employs a Flexible, Memorable Brand Voice

seth sparks on brand

“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In addition to talking branding, we managed to work in The West Wing, Doctor Who, and Star Trek on this week’s lively episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 24, 2017

Podcast

Exploring the History of the Maker’s Mark Brand with Bill Samuels, Jr.

bill samuels jr on brand

“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels, Sr. His son, Bill Samuels, Jr., led much of that growth. From their wax-dipped bottles to their brand ambassador program, Maker’s has built a brand as unique as their spirits. I couldn’t wait to discuss all of this and more with Bill on this week’s episode of the On Brand podcast.