Author Archives: Sarah Moy

Sarah Moy

By Sarah Moy on February 25, 2015

Paid Search & Social

Store Visits: Connecting Online Engagement to Offline Conversions

store visits

With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads …

Sarah Moy

By Sarah Moy on January 7, 2015

Paid Search & Social

How to Plan Your 2015 Paid Social Media Advertising Budget

social media budget

Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Facebook will favor paid ads over organic posts, and Twitter, Instagram, …

Sarah Moy

By Sarah Moy on July 21, 2014

Social Spotlight

Facebook Business Best Practices from Facebook Fit

facebook fit

Recently I had the opportunity to attend the Facebook Fit event in Chicago. Designed to help small businesses use Facebook to drive success and growth, this event drew a varied crowd, from established business owners to emerging startups to entrepreneurs with …

Sarah Moy

By Sarah Moy on April 14, 2014

Digital Marketing

How to Use SEO to Bring Traffic to Your Website


No matter what stage your company is in – large or small, long-standing or newly emerging – a strong online presence is key to your continued success. You know that, so you built a user-friendly website that will establish your …

Sarah Moy

By Sarah Moy on January 29, 2014

Paid Search & Social

Goodbye to Facebook Sponsored Stories (Sort Of)

facebook sponsored stories.174

Last June, Facebook announced several changes to its advertising services that would remove redundancy and streamline Facebook Ads for marketers. At the heart of these changes were Sponsored Stories. Facebook Sponsored Stories are paid ads that show users how their …

Sarah Moy

By Sarah Moy on August 8, 2013

Paid Search & Social

3 Keys to Choosing the Right Paid Search or Social Platform

The Right Paid Search or Social Platform

Recently we’ve highlighted several benefits of paid advertising on search and social platforms. Keep in mind these methods of online advertising are most effective in conjunction with a robust online presence and a multi-faceted marketing campaign. Before investing in paid …

Sarah Moy

By Sarah Moy on June 3, 2013

Paid Search & Social

How to Create a Google AdWords Campaign

google adwords

In a February post, we identified several advantages of using a combination of paid and organic search engine marketing in your online strategy. If you’re already familiar with paid search, good for you! If not, don’t worry; we’ve got you …

Sarah Moy

By Sarah Moy on April 11, 2013

Paid Search & Social

Testing Ideas for Paid Search and Social Media Ads

search and social media testing

With traditional advertising media such as TV spots and magazine ads, many companies invest heavily before they can predict how ads will perform. Not only do they pay the TV channel or magazine publication, they invest in the creative talent, …

Sarah Moy

By Sarah Moy on February 28, 2013

Paid Search & Social

Paid vs. Organic Search Marketing

paid vs organic search

With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the …

Sarah Moy

By Sarah Moy on January 10, 2013

Paid Search & Social

Getting Started with Facebook’s Paid Advertising Platform

facebook paid advertising

In the wake of a luke-warm reception to its IPO and criticism from the BBC that its ad platform is little more than a scam, Facebook and its one billion active users remain a primary focus for the social media …