Author Archives: Sarah Moy

Sarah Moy

By Sarah Moy on September 9, 2015

Paid Search & Social / Social Spotlight

What You Need to Know About Instagram Ads

instagram ads

As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …

Sarah Moy

By Sarah Moy on August 5, 2015

Measurement & Analytics

3 Meaningful Marketing Metrics to Help You Spend Smarter

spend smarter

U.S. ad expenditure is expected to grow 3.6% by the end of 2015 according to a June forecast from ZenithOptimedia. In 2014, the top 200 U.S. advertisers alone spent $137.8 billion. That’s a staggering number. And during a time when most …

Sarah Moy

By Sarah Moy on June 10, 2015

Paid Search & Social

5 Steps to Getting Started with Facebook Lookalike Audiences

facebook lookalike audiences

Think of your best customers. They like you. They trust you. They are loyal to your brand. Now, imagine you could have 100 more of them. Sounds pretty awesome, right? You can, with Facebook lookalike audiences.

Sarah Moy

By Sarah Moy on April 22, 2015

News & Events

Top 5 Green Twitter Feeds for Earth Day

earth day

Do you remember what today is? No, it’s not just National Jelly Bean Day. It’s Earth Day! In celebration, I’ve compiled the top five Twitter feeds to follow on environmentalism and climate change. So while you’re munching those buttered popcorn …

Sarah Moy

By Sarah Moy on February 25, 2015

Paid Search & Social

Store Visits: Connecting Online Engagement to Offline Conversions

store visits

With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads …

Sarah Moy

By Sarah Moy on January 7, 2015

Paid Search & Social

How to Plan Your 2015 Paid Social Media Advertising Budget

social media budget

Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Facebook will favor paid ads over organic posts, and Twitter, Instagram, …

Sarah Moy

By Sarah Moy on July 21, 2014

Social Spotlight

Facebook Business Best Practices from Facebook Fit

facebook fit

Recently I had the opportunity to attend the Facebook Fit event in Chicago. Designed to help small businesses use Facebook to drive success and growth, this event drew a varied crowd, from established business owners to emerging startups to entrepreneurs with …

Sarah Moy

By Sarah Moy on April 14, 2014

Digital Marketing

How to Use SEO to Bring Traffic to Your Website


No matter what stage your company is in – large or small, long-standing or newly emerging – a strong online presence is key to your continued success. You know that, so you built a user-friendly website that will establish your …

Sarah Moy

By Sarah Moy on January 29, 2014

Paid Search & Social

Goodbye to Facebook Sponsored Stories (Sort Of)

facebook sponsored stories.174

Last June, Facebook announced several changes to its advertising services that would remove redundancy and streamline Facebook Ads for marketers. At the heart of these changes were Sponsored Stories. Facebook Sponsored Stories are paid ads that show users how their …

Sarah Moy

By Sarah Moy on August 8, 2013

Paid Search & Social

3 Keys to Choosing the Right Paid Search or Social Platform

The Right Paid Search or Social Platform

Recently we’ve highlighted several benefits of paid advertising on search and social platforms. Keep in mind these methods of online advertising are most effective in conjunction with a robust online presence and a multi-faceted marketing campaign. Before investing in paid …