Author Archives: Sarah Moy

Sarah Moy

By Sarah Moy on November 30, 2016

Branding

The One Thing You Shouldn’t Automate in Your Marketing

one-thing-marketing

As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come …


Sarah Moy

By Sarah Moy on September 7, 2016

Marketing Integration

3 Tips for Winning at Brand Awareness in Your Own Backyard

brand awareness

If you’ve ever walked in downtown Iowa City (or any other city, really) you’ve probably seen them. The chalkboard signs outside cafes and restaurants, announcing the specials of the day, or amusing passersby with humorous drawings or clever quotes. You …


What You Can Learn from Fourth of July Search Trends

google trends fourth

While the Fourth of July fireworks may be over, we can still learn how to make the most of our nation’s birthday for next year. In a previous post, I listed Google Trends as one of the top three tools …


Sarah Moy

By Sarah Moy on May 24, 2016

Paid Search & Social

Voice and the Future of Search

voice search

Last week at the Google I/O conference, CEO Sundar Pichai unveiled Google assistant, a conversational, virtual assistant more sophisticated than Google Now and similar to Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the recently released Hound. While some might consider …


Sarah Moy

By Sarah Moy on March 30, 2016

Paid Search & Social

No More Right-Side Google Ads: What It Means For You

google ads

A month ago, Google removed the right side ads from search engine result pages (SERPs) and said it may add a 4th ad at the top of the page for “highly commercial queries.” The changes caused quite a stir throughout …


Sarah Moy

By Sarah Moy on February 24, 2016

Paid Search & Social

How to Use Facebook Carousel Ads to Boost Your Brand’s Impact

facebook carousel ads.001

This time last year, Facebook was beta testing a new ad format, carousel ads. Based on the initial testing, carousel ads can help lower cost per conversion by up to 50% and cost per click by up to 30%.* Do …


Sarah Moy

By Sarah Moy on December 23, 2015

News & Events

Don’t Miss These 3 Things in Your 2016 Marketing Plan

2016 marketing

It’s that time of year again. Time for turkey, giving, good cheer, and starting fresh with the new year. And with the new year, a new marketing plan. Last week, Nick shared some great trends and tips for your 2016 …


Sarah Moy

By Sarah Moy on November 18, 2015

Blogging

7 Blogging KPIs You Should Be Tracking to Measure Success

blogging kpis

So, you’ve tackled your writer’s block and established a strong content strategy with some of Nick’s blogging tips. You’re consistently producing quality content. You’re on a roll! Don’t stop there. Whether you’re blogging to increase brand awareness, establish thought leadership, or …


Sarah Moy

By Sarah Moy on October 7, 2015

Social Media Strategy

Top 3 Tips for Creating More Relevant Digital Marketing

relevant marketing

With football season starting, I was reminded of Super Bowl XLVII, when the power went out at the Superdome. Remember any ads from that year? I don’t, but I do remember Oreo’s tweet during the power outage, which exploded over …


Sarah Moy

By Sarah Moy on September 9, 2015

Paid Search & Social / Social Spotlight

What You Need to Know About Instagram Ads

instagram ads

As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …