Author Archives: Sara O'Brien

Sara O'Brien

By Sara O'Brien on November 4, 2015

Content Marketing

6 Strategies to Humanize Your Digital Marketing

human digital marketing

People connect with people. There is more connection and trust between two people then there are between a business and a person. So how can you convey the human side of your business through your brand’s digital marketing? As we learned from …

5 Simple Steps to More Targeted Digital Marketing

targeted digital marketing

Let’s get back to basics. We read about all of these strategies and tools that can help our businesses reach customers. We want to use them to be more personable and customer-service oriented. We also want to make sure we are measuring …

Is Your Site Working? Try This 5-Step Website Audit.

website audit

You’ve evaluated each social media option and determined which ones are best for your business, but what about that website you’ve had for years? What is it doing for you? Are you keeping it updated? What pages are popular with …

Sara O'Brien

By Sara O'Brien on April 1, 2015


5 Tips for Keeping Your Company Blog Relevant

company blog

You have a blog. You plan to write weekly about all of the fun things happening at your company but you’ve now realized that you don’t have something to say weekly and, honestly, your readership hasn’t grown since you started. …

Sara O'Brien

By Sara O'Brien on May 12, 2014

Community Management

Why You Need to Remember Customer Appreciation Online

customer appreciation

It’s not a secret, it’s human nature — people like to feel appreciated. They want to know that what they do is valued and that they are cared about. So the question is, how have you made your customers feel …

Sara O'Brien

By Sara O'Brien on September 5, 2013

Social Media Integration

4 Steps to Leveraging Customer Reviews Online

customer reviews

Shopping online can be a bit nerve wracking — you can’t see or touch the product and you don’t get to meet a service provider in person. Before the online market hit, word-of-mouth referrals from personal acquaintances helped consumers make …

Sara O'Brien

By Sara O'Brien on June 17, 2013

Content Marketing

How to Create an Infographic

how to make an infographic

As 65% of Americans are visual learners, you may want to consider how your brand is appealing to them. Images alone are nice, but do they provide solid information and facts in an engaging way? Why not represent your brand …

Sara O'Brien

By Sara O'Brien on March 28, 2013

Content Marketing

White Paper vs. eBook: What’s Best for Your Brand?

ebook vs white paper

Are you trying to increase your organization’s content marketing beyond blogs and social media posts? Perhaps it’s time to get a bit more in depth with a white paper or eBook. But how do you know which one of these …

Sara O'Brien

By Sara O'Brien on March 4, 2013

Social Business

A Closer Look at Social Media Policy

social media policy

Social media is ever changing — a new filter here, a new app there, and so on. However, these constant changes coupled with the medium’s broad accessibility makes keeping organizational rules, regulations, and social media policy up to date a …