Author Archives: Sara Mouw

By Sara Mouw on March 28, 2013

Content Marketing

White Paper vs. eBook: What’s Best for Your Brand?

ebook vs white paper

Are you trying to increase your organization’s content marketing beyond blogs and social media posts? Perhaps it’s time to get a bit more in depth with a white paper or eBook. But how do you know which one of these …


By Sara Mouw on March 4, 2013

Social Business

A Closer Look at Social Media Policy

social media policy

Social media is ever changing — a new filter here, a new app there, and so on. However, these constant changes coupled with the medium’s broad accessibility makes keeping organizational rules, regulations, and social media policy up to date a …