Author Archives: Macy Koch

Macy Koch

By Macy Koch on February 18, 2015

Content Marketing

How Brands Can Tell Better Stories Like Journalists

brand journalism

Recently, I had the pleasure of being on a panel at an Iowa Newspaper Association event. The panel consisted of many talented individuals in the journalism industry – a photojournalist, a breaking news reporter, and even a TV news personality. At …


Macy Koch

By Macy Koch on November 19, 2014

Team Tips

What Should You Be Doing Now to Prepare for Holiday Marketing?

bdd team tips

‘Tis the season! With Thanksgiving quickly approaching, it’s time for brands of all sizes to get their online holiday marketing in gear. Whether shopping, killing time while on vacation, or gaining inspiration for the new year, online traffic will be …


Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a …


Macy Koch

By Macy Koch on September 11, 2014

Social Spotlight

4 Strategies for Instagram Takeovers

instagram takeover

If you’re on Instagram, you’ve probably seen the wave of Instagram takeovers from brands, businesses, and the like. By handing over your account, you can cross audiences and followers, showcase talent or projects that your team is working on, and …


Macy Koch

By Macy Koch on August 20, 2014

Brand Snapshot

The Hottest Social Media Campaigns of Summer

bdd brand snapshot

Summertime brings around the best weather, the best foods (hello State Fair corndogs!), and arguably, the best social media campaigns. I may be a bit over-excited here in my sunshine-induced happiness, but I really believe I’ve been seeing some of …


Macy Koch

By Macy Koch on August 11, 2014

Team Tips

Team Tips: Our Favorite Brands to Follow Online

bdd team tips

We’ve reached a point where most brands are online in some capacity. This is great as we continue to see new and innovative ways to use social platforms from brands large and small. But with more brands for consumers to …


Macy Koch

By Macy Koch on August 6, 2014

Social Spotlight

Social Media Image Size Blueprint: Google+ and LinkedIn

linkedin google plus image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take …


Macy Koch

By Macy Koch on July 30, 2014

Social Spotlight

Social Media Image Size Blueprint: Pinterest, Instagram & YouTube

social media image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take …


Macy Koch

By Macy Koch on July 23, 2014

Social Spotlight

Social Media Image Size Blueprint: Facebook & Twitter

social image sizing

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take advantage of this visual revolution …


Macy Koch

By Macy Koch on July 14, 2014

Strategy

Techweek Chicago Recap: Howard Tullman on Brand Experiences

techweek chicago

Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and …