Nick Westergaard

By Nick Westergaard on August 23, 2017

Buffer

Alan Alda on Communicating and Relating to Others

alan alda on brand

“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”).

About Alan Alda

Alan Alda has earned international recognition as an actor, writer, and director. He has won seven Emmy Awards, received three Tony nominations, is an inductee of the Television Hall of Fame, and was nominated for an Academy Award for his role in The Aviator. Alda played Hawkeye Pierce on the classic television series M*A*S*H, and his films include Crimes and Misdemeanors, Everyone Says I Love You, Manhattan Murder Mystery, Bridge of Spies, and many more.

Alda is an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University. Alda is the author of three bestselling books, If I Understood You, Would I Have this Look on My Face?, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself.

Episode Highlights

Avoiding lecture mode. “I’ve interviewed hundreds of scientists.” However, Alda found that often, when explaining their work they go into “lecture mode.” That’s where you need to focus on relating instead of just communicating.

On relating vs. communicating. “Relating is everything. Communication is developing the best possible way to say something. But is the audience getting it? Do they understand what they need to understand? It’s not-relating vs. relating.”

Order matters. “Start with a story that matters to your audience.” This might not be the order that you would first think of to tell your story in.

Why you should care about empathy. After talking with Alan, I’m inclined to stop using the word ‘target’ in reference to an audience. Instead, think of them as a communications partner. “Empathy means including the other person in your presentation. You need to practice over and over.” Not just your presentation but empathy, reading the other person. “It’s not about you. It’s about them. Focus on what the other person needs. That’s what a good salesman does.”

To learn more, go to alanalda.com and the Alan Alda Center for Communicating Science.

As We Wrap …

Before we go, I want to flip the microphone around to our community …
This interview would not have been possible were it not for my fellow podcaster, Kerry O’Shea Gorgone of the Marketing Smarts podcast. When I heard that Kerry had spoken with Alan, I begged her to connect me so I could use the work in connection with my communication classes and curriculum at the University of Iowa! Thanks Kerry!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

  • Subscribe to the podcast – You can subscribe to the show via iTunesStitcher, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
  • Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.
  • Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras.

Until next week, I’ll see you on the Internet!



This entry was posted in Podcast and tagged , , , . Bookmark the permalink.

Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, where he helps build better brands online. He also teaches at the University of Iowa and is host of the On Brand podcast. More about Nick.


0 comments